Founded in late 2012 by brothers Richard and Joel Huenink along with Christian Lang, The Fun Pimps began as the ultimate passion project—three developers with day jobs and a bold vision sparked by a casual Thanksgiving dinner conversation that would evolve into one of gaming's most enduring survival experiences. Starting with nothing more than a Google Design Document and an ambitious concept originally titled "30 Days to Die," this Texas-based studio launched a wildly successful Kickstarter campaign in July 2013 that transformed their scaled-back "7 Days to Die" from a hopeful July 2013 release into an 11-year labor of love that officially reached version 1.0 in July 2024. With team members averaging over 14 years of experience in game and software development, The Fun Pimps occupies a unique space in the industry—as they describe it, "too experienced to call indie but still small enough to do the innovative and sometimes risky things that AAA studios are afraid to try." Their dedication to community-driven development and their roots in modding culture have propelled 7 Days to Die to over 12 million copies sold worldwide, earning a place in Valve's top 100 best-selling games of all time while growing their team from three dreamers to over 25 passionate developers committed to creating lasting gaming experiences that blur the lines between survival horror, tower defense, and creative sandbox gameplay.