Maxis is a pioneering American game development studio that has become synonymous with innovative simulation gaming and creative player expression. Founded in 1987 by industry visionary Will Wright and Jeff Braun, the studio was established with the revolutionary concept of creating "digital playgrounds" that encourage creativity and self-discovery rather than traditional win-or-lose gaming scenarios. As a division of Electronic Arts since 1997, Maxis has maintained its distinctive creative identity while expanding its global presence across multiple studios in Redwood City, California, Austin, Texas, and Kitchener, Ontario, along with distributed team members throughout the US and Europe. The studio specializes in life simulation and city-building experiences that empower players to create their own unique stories and worlds, establishing entirely new genres of interactive entertainment that prioritize creativity over competition. Maxis has consistently pushed the boundaries of what simulation games can achieve, developing sophisticated systems that model complex social dynamics, urban planning, and personal relationships with remarkable depth and authenticity. Their development philosophy centers on providing players with tools for endless creative expression, fostering communities where user-generated content and personal storytelling flourish. Known for their commitment to diversity, equity, and inclusion, Maxis continues to evolve as a studio where innovative thinkers collaborate to create games that inspire players across the globe and demonstrate the transformative potential of interactive entertainment.
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