Prima Games established itself as the leading publisher of video game strategy guides in the United States, transforming from a small imprint into an essential companion resource for millions of gamers navigating increasingly complex interactive experiences. Founded in 1990 by Ben Dominitz and author Rusel DeMaria as "The Secrets of the Games," this California-based publisher recognized the growing need for comprehensive, professionally-produced guides that could help players maximize their enjoyment of video games across all platforms. Their publishing philosophy emphasized thoroughness and accessibility, creating meticulously researched guides featuring detailed walkthroughs, character statistics, comprehensive maps, and expert strategies that went far beyond simple instruction manuals. Prima Games' strength lay in their collaborative relationships with game developers and expert gaming communities, often working directly with studios to ensure accuracy and gaining insider access to game mechanics and design intentions that elevated their guides beyond amateur offerings. The company demonstrated exceptional adaptability throughout the digital revolution, transitioning from exclusively print publications to digital guides, mobile apps, and online resources while maintaining their reputation for quality and comprehensive coverage. Their partnership with major publishers like Nintendo made them the official strategy guide provider for countless beloved franchises, producing collector's editions that became treasured gaming artifacts. Despite pioneering digital distribution methods and expert community partnerships to evolve MMO and strategy guide quality, Prima ultimately could not compete with the ubiquity of free online resources, leading to their closure as a print publisher in 2019 and subsequent transformation into a gaming news and tips website under new ownership.
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