Asobo Studio is a distinguished French independent video game developer that has evolved from humble beginnings into one of Europe's most respected development studios through two decades of technical innovation and creative excellence. Founded in 2002 in Bordeaux by a passionate group of twelve video game enthusiasts working from an apartment, the studio has grown into a 250-person powerhouse while maintaining its entrepreneurial spirit and commitment to crafting unique, high-quality immersive gaming experiences. The studio's name, derived from the Japanese word "asobō" meaning "let's play," reflects their core philosophy of creating joyful and engaging interactive entertainment across multiple platforms and genres. Asobo Studio has distinguished itself through its proprietary Zouna game engine, originally developed in the 1990s and continuously refined to support cutting-edge graphics capabilities and innovative gameplay systems that have earned recognition from industry leaders worldwide. The company has successfully balanced work-for-hire projects with major entertainment brands and original intellectual property development, demonstrating versatility in everything from licensed adaptations and simulation experiences to narrative adventures and augmented reality applications. Despite numerous acquisition offers from industry giants, Asobo Studio has chosen to remain independent, securing strategic investment from Sagard NewGen in 2021 to fuel continued growth while preserving their creative autonomy and unique studio culture. Operating under core values of "free spirit, technovative, and people first," the studio has earned critical acclaim and commercial success with over 13 million units sold worldwide, establishing partnerships with prestigious companies while maintaining their reputation as a flagship example of French video game development excellence.
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