{"title":"Krafton","description":"\u003cp\u003eKrafton is the South Korean publisher behind PUBG: Battlegrounds, and its history runs back further than the battle royale boom that made its name. The company was founded in March 2007 in Seongnam, near Seoul, as Bluehole Studio by Chang Byung-gyu, a serial entrepreneur who had already built and sold the search company First Snow to NHN. Bluehole's first release was the MMORPG TERA in 2011, a technically ambitious action MMO that found a long-running audience in Korea, Japan and the West and kept the studio afloat through a difficult decade. In 2015 Bluehole acquired the small Seoul developer Ginno Games, and it was inside that team - renamed Bluehole Ginno Games and later PUBG Corporation - that Brendan \"PlayerUnknown\" Greene's battle royale concept became PLAYERUNKNOWN'S BATTLEGROUNDS. The game's 2017 Early Access run broke Steam's concurrent-player records and turned a mid-sized MMO house into one of the most valuable game companies in Asia.\u003c\/p\u003e\n\u003cp\u003eIn November 2018 Bluehole reorganised itself as Krafton, a holding name for a union of studios that kept PUBG Corporation, Bluehole Studio and the mobile team behind PUBG Mobile's Korean and New State releases under one roof, and in December 2020 it folded those subsidiaries into Krafton proper, with PUBG Studios continuing as the internal team that runs Battlegrounds. Krafton listed on the Korea Exchange in August 2021 in one of the country's largest IPOs, then used that capital to broaden well beyond PUBG: it acquired Unknown Worlds, the studio behind Subnautica, in 2021, funded Striking Distance Studios' survival horror The Callisto Protocol in 2022, rescued Tango Gameworks and the Hi-Fi Rush series from closure in 2024, and launched the life simulation inZOI in 2025. Headquartered in Seongnam, Gyeonggi Province, Krafton today spans live-service shooters, single-player and simulation games across PC, console and mobile, while PUBG: Battlegrounds - free to play since January 2022 - remains the franchise that anchors the company.\u003c\/p\u003e","products":[{"product_id":"playerunknowns-battlegrounds-steam","title":"PLAYERUNKNOWN'S BATTLEGROUNDS","description":"\u003cp class=\"lead\"\u003ePLAYERUNKNOWN'S BATTLEGROUNDS - PUBG: BATTLEGROUNDS since its 2021 rebrand - is the game that turned battle royale into a genre. Up to 100 players parachute onto an island with nothing, scavenge for weapons, armour and vehicles, and fight to be the last one standing while a shrinking blue zone herds everyone toward the same patch of ground. It has been free to play since January 2022, and nearly a decade of updates later it remains the most deliberate, tactical version of the format.\u003c\/p\u003e\n\u003ch2\u003eLand, loot, survive\u003c\/h2\u003e\n\u003cp\u003eEvery match opens with the same decision: a quiet stretch on the edge of the map with thin loot and time to gear up, or a hot drop into a dense town where the first fight starts the moment your boots touch the ground. What you find shapes the round - a suppressed rifle and a level-three vest set up one kind of game, a shotgun and a frying pan another - and once the zone begins to close, every move toward the circle is a gamble on who else is heading the same way.\u003c\/p\u003e\n\u003ch2\u003eMaps with their own rhythm\u003c\/h2\u003e\n\u003cp\u003ePUBG's rotation is built from maps that play nothing alike. Erangel's rolling fields, military base and coastal towns still set the template; Miramar's desert stretches fights out to long sightlines; Sanhok's compact jungle forces early, constant contact; Vikendi's snow rewards patience and sound discipline; and later additions like Taego, Deston and Rondo each bring their own pace and traversal tricks. Learning where the loot is, where the chokepoints form and where a vehicle is worth the noise is half the game.\u003c\/p\u003e\n\u003ch2\u003eGunplay that rewards patience\u003c\/h2\u003e\n\u003cp\u003eBullet drop, distinct recoil patterns and a deep attachment system mean every weapon handles differently, and the difference between a stock rifle and a well-built one is real. Care Packages dangle the best gear in the open for anyone bold enough to run for them. Add vehicles that can turn a rotation into a chase, squads that live or die on communication, and the choice of first- or third-person perspective, and no two engagements resolve the same way.\u003c\/p\u003e\n\u003ch2\u003eMore than the classic drop\u003c\/h2\u003e\n\u003cp\u003eBeyond the signature 100-player match in solo, duo or squad, there is Team Deathmatch for warming up your aim, a rotating Arcade of experimental modes, Ranked play for the competitive, seasonal events that reshape maps for a few weeks at a time, and custom lobbies for running your own rules with friends. Optional purchases are cosmetic - outfits, weapon skins and the seasonal pass - and nothing in the loot pool is sold.\u003c\/p\u003e\n\u003ch2\u003eWorth knowing before you jump\u003c\/h2\u003e\n\u003cp\u003ePUBG is an online game with a learning curve: early rounds tend to end abruptly, and the skills that matter - positioning, patience, knowing when not to shoot - take a few evenings to settle in. That slow build is exactly why a win here feels different from a win anywhere else. It costs nothing to find out for yourself - drop in, land somewhere quiet, and see how long you last.\u003c\/p\u003e","brand":"Krafton","offers":[{"title":"Default Title","offer_id":31399795097686,"sku":"PC_PSBSSKEY_NEW","price":59.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0875\/3268\/files\/card-playerunknowns-battlegrounds-pc-game.jpg?v=1787457116"}],"url":"https:\/\/www.pjsgames.com\/collections\/krafton.oembed","provider":"PJ's Games","version":"1.0","type":"link"}